Things I've made,
and what they taught me.

One shared
journey.

Building Unite's first Journey Management framework with CXomni and GA4.

Unite's customer journey stretches across multiple products, teams, and touchpoints, but there was no shared way to connect what customers experienced across them.

I began building a Journey Management framework that brings together journey maps, customer insights, and KPIs — giving teams a common structure for identifying and prioritising improvements.

The framework is still evolving, but journey thinking is already becoming part of roadmap and prioritisation discussions.

A 25-year-old
marketplace,
relearned.

Redesigning core marketplace flows — from search and checkout to returns and user management — without breaking the habits people had built over years.

Over more than two decades, new features, customer-specific requirements, and changing business needs had shaped the marketplace into a complex product. The challenge was not to replace everything, but to understand what still worked, what created friction, and where change would make a real difference.

I worked across research, user flows, wireframes, and interactive prototypes, testing key decisions with operative purchasers, administrators, and other user groups before implementation.

Making training accessible.

Making workplace safety training understandable for factory workers across different literacy levels and cultural contexts.

Sustify is a digital learning platform for workplace safety training in factories in India and China. Its users had different literacy levels and cultural backgrounds.

My role was to translate existing learning content into simple, understandable interactions. I worked on information flows and interaction concepts, and identified where illustrations, icons, and other visual cues could support comprehension.