A Designer's Casebook · Selected Work 2019—2026
I'm Elvira — a UX designer with 6+ years in complex products, across strategy, research, and design. I work where business goals and user needs pull in different directions.
Each case study shows how the problem was framed, what I designed and tested, and what changed as a result.
Explore the projectFeatured Case Study
The core purchasing journeys of a long-running B2B/B2G marketplace — redesigned and validated with the people who use them every day.
§ The Index
Unite's first Journey Management framework, mapping customer journeys across the lifecycle and connecting them with KPIs and research insights.
Open projectBuilding a continuous feedback system to bring customer evidence into product development and support better decisions.
Open projectModernising a platform built over two decades — without breaking the habits its buyers already rely on.
Open projectAn LGBTQ+ mentoring app designed to make asking for help feel safe and accessible.
Open projectDigital training on safety and human rights, designed for factory workers with different literacy levels and limited access to devices.
Open project§ Get in touch
For projects, conversations, or to say hello — email is best.
